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School of Business Administration (SBA)
Nov 20, 2011

School of Business Administration (SBA)

Dean

 Prof. Hao Yunhong

Undergraduate Programs

Business Administration, Marketing Management, Human Resources Management, and Project Management

Graduate Programs

Master Programs

Enterprise Management, Technological Economy and Management

Doctoral Programs

Enterprise Management

Post-doctoral Station

Business Administration

Research Centers

Zhejiang Businessman Research Institute, Enterprise Organization and Strategic Management Research Institute, Technology and Service Management Research Institute, Marketing Research Institute and Hangzhou Commerce Industry Development Strategy Research Center.

E-mail

Zhouyi721@mail.zjgsu.edu.cn

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Founded in 1983, Tourism College of Zhejiang Gongshang University is one of the earliest-established tourism subjects of its kind in China. It was named “Tourism Management Department�in 1994. In June 2001, Tourism College was founded. It has the only key Tourism Management subject of Zhejiang Province and the key laboratory which is co-constructed by Ministry of Finance and Zhejiang province. It is a member of Pacific Asia Travel Association, the Certified Hospitality Manager Training Center of China Hotel Association, and the holding unit of examinations for self-taught students. It enjoys a relatively high reputation and big influence among China’s tourism colleges and departments.

The college consists of Department of Tourism Management, Department of Resource Environment & Urban and Rural Planning, Department of Urban Management, Zhejiang Tourism Science Institute, China Dietary Culture Institute, China Tourism Literature Institute which are ministry or provincial-level research units.

The college has a high quality faculty with 40 full-time teachers. There are now 8 professors, 15 associate professors, 1 Ph.D supervisor, and 14 master supervisors. 9 teachers have doctor degree and 23 have master degree. Furthermore, more than 60% teachers have the experience of studying abroad. With the capable and dedicated faculty, the college became one of the leading university �level providers of tourism education in China.

The college offers two academic degrees for its full-time students: master and bachelor. The taught programs including: Master in Tourism Management, Master in Specialized History, Bachelor in Tourism Mangement , Bachelor in Management of Resource Enviroment & Urban and Rural Planning, Bachelor in Urban management.

The college has frequent international interactions with various international partners, including USA Purdue University, Canada Quebec University, France Angers Unversity and Pacific Asia Travel Association. It also has made wide-range co-operations with China Hotel Association, China Culinary Association, the tourism organizations and enterprises of Zhejiang, Jiangsu, Guangxi, Guizhou, Shanxi, Shandong provinces. In addition, a quiet number of internship bases were estabilished for its students, which lay a solid foundation for their professional practices and social interactions.

In the last three years, the college conducted 8 key national and provincial level projects, 3 international exchange projects. And it completed over 100 tourism research projects. The research outlay summed up to over 12 million RMB. More than 40 books and 300 academic papers were published, among which there are 58 papers were indexed by CSSCI, 6 by SCI and ISTP respectively. The research achievements were rewarded a national-level prize and four ministry- and provincial-level prizes. It has been making valuable contributions to China’s tourism research and development.

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